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What Is Share of Voice? How to Measure It Across Channels
The formula to calculate share of voice is: SOV = Brand visibility value / Total market visibility value … where the ‘visibility value’ depends on the most suitable metric for the channel you’re measuring. In this guide, you’ll learn why… Read more › The post What Is Share of Voice? How to Measure It Across […]
Republishing Content: How to Update Old Blog Posts for SEO
For example, we published a post about “what is SEO” in late 2018. It wasn’t a complete failure, but it never ranked higher than the bottom of page one or got more than an estimated 500 organic visits per month.… Read more › The post Republishing Content: How to Update Old Blog Posts for SEO […]
How to Get to the Top of Google’s Search Results [Interactive Guide]
For example, if you’re a plumber in London, you might want to show up when people search for “plumber near me” or “london plumber.” Most people click the first result, so appearing at the top usually means more traffic, leads,… Read more › The post How to Get to the Top of Google’s Search Results […]
How to Do Keyword Research for SEO
There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for thousands of targeted search terms and vastly improving your traffic from Google. But here’s an interesting observation:… Read more › The post How to Do Keyword Research for SEO appeared first on […]
What is B2B Content Marketing? 7 Successful Examples
The goal is simple: use content marketing to drive more traffic, acquire leads, and generate sales for your business. Now, here’s the thing: there is no one right way of doing content marketing. Depending on their goals, resources, target audience, and… Read more › The post What is B2B Content Marketing? 7 Successful Examples appeared first […]

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