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7 Marketing KPIs Actually Worth Tracking
All good marketing KPIs are tied directly to business growth. Forget about vanity metrics and tracking everything for the sake of it. It’s counterproductive. Know your metrics, measure them well, apply the “less is more” principle, and you’ll be on… Read more › The post 7 Marketing KPIs Actually Worth Tracking appeared first on SEO […]
17 Creative Marketing Ideas for Small Businesses
They’re all free or inexpensive, creative (not the usual boring ideas), and things that pretty much any business can do. Here’s the list: Write blog posts that rank and convert Get video views from Google Get included on “best x… Read more › The post 17 Creative Marketing Ideas for Small Businesses appeared first on […]
Should You Have a Trailing Slash at the End of URLs?
In the past, a folder would have a trailing slash and a file would be without the trailing slash. A folder would indicate there were more files and you’d typically have an index file (index.html, index.php, etc.) where the content… Read more › The post Should You Have a Trailing Slash at the End of […]
How Ahrefs Counts Links and Domains
When building an index of the web, companies have to make many choices around crawling, parsing, and indexing data. While there’s going to be a lot of overlap between indexes, there’s also going to be some differences depending on each… Read more › The post How Ahrefs Counts Links and Domains appeared first on SEO […]
Marketing Objectives: How to Set Them Right (with Examples)
Every business needs marketing objectives because they help you focus on the things that matter. For example, while it might seem like a good idea to grow your Instagram following, it might not align with what you’re trying to achieve… Read more › The post Marketing Objectives: How to Set Them Right (with Examples) appeared […]

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