Link building plays a vital role in SEO rankings and this makes it an important feature for any website. In the constantly changing digital landscape driven by innovation and creativity, link building strategies have to be adapted to suit the emerging realities of the industry. Your website’s popularity as a reliable resource on a particular subject relies greatly on efficient link building strategies. You need to have a closer look at the best link building strategies in 2018 to help you invest your resources in the right direction.
Creating original content
You need to realize quickly that content is the soul of SEO and unique, original content is an extremely valuable and efficient link building strategy. There is a lot of value in what cannot be found elsewhere and this means you have to carry out original research. Having exclusive rights over previously unpublished creative content is a central link building tactic as it allows you to open other link building channels like sponsored posts and infographics based on your original data.
Use the leverage of social media
Social media is becoming increasingly popular and it is a tool that can be harnessed for link building as well. You need to be careful and methodical about this because it is not just enough to simply share content on social media platforms, it needs to reach your target audience. Find out the platforms on which you’re likely to find your audience and create valuable, high quality content that will be traced back to you.
Videos and interviews
Your brand will benefit immensely from using videos as an efficient link building strategy. By combining it with interviews, you’re employing the use of a multimedia channels to get a unique message across. Interviewing a high profile key player in your industry and fashioning questions that will reveal unique insights and success tips will no doubt interest your audience. By putting this interview in video form, you can be sure that it will be shared multiple times thanks to the reach of social media.
YouTube might be a stumbling block because your videos will end up there one way or another but you can ensure that you get backlinks by asking sites that have harnessed your video to include a link to your site as well.
In conclusion, there are a lot of link building strategies and they all work in different ways. However, it is important to find the most efficient ones for your website because you don’t have all the time and resources in the world. These methods listed above are among the best link building strategies for 2018 and they will deliver practical results if utilized.